Play and discover new and retro games with friends & family, and compete in e-sports tournaments.

During the industry days, professionals, students, academics, entrepreneurs, and creatives active in the game, film and music industry gather for talks, networking and recruitment. A good dose of inspiration and business development, with a Belgian beer and some great music performances on top. UNWRAP is a festival after all.

The Business in Games Track explores how the games industry works.

From funding and publishing to marketing, growth, and building successful studios and products.

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The Game Tech Innovation & Applied Games Track looks at how game technology is used beyond entertainment, in education, training, tech companies, and interactive experiences.

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The VFX & Animation Track at UNWRAP is for people creating visual stories through animation, CGI, motion design, and visual effects. It’s a space to explore new tools, creative workflows, and the future of digital storytelling.

Mastering a craft takes time, but buth these talks go beyond the basics with intensive, expert-led sessions focusing on the technical grit of game creation.

What to expect:

• Game Art: Technical workflows and visual storytelling. (on Oct. 29)
• Game Dev: Systems architecture and core programming. (on Oct. 29)‍
• Procedural: Algorithmic world-building and automation. (on Oct. 30)

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The lines between storytelling, broadcasting, and interactive media are blurring.

Discover how digital-first storytelling and new distribution models are creating untapped revenue streams. With cases from VRT.

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AI is no longer just a trend, nowadays it is a competitive necessity. This track focuses on the practical tools and strategies that turn artificial intelligence into a driver for business efficiency and growth.

A conference day focusing on the added value and potential of using game technology within the music industry. With Sonic City as the perfect finale to the day.

Open source as your new future software.

Discover how open-source collaboration provides the transparency, flexibility, and community support needed to build scalable startups and businesses.

Get insights in how it provides the transparency and freedom needed to scale.